Case study · Apparel
Clothes I wanted to keep wearing.
HYNTR is an apparel line I founded and designed around natural fibers, American manufacturing, and familiar shapes that work outdoors and in everyday life.
The problem
Outdoor gear built to be replaced.
Most outdoor clothing is built to be replaced. Cheap synthetics wear out fast, and the styles change every season. Most of it is made from oil, sheds microplastics, and fails in exactly the conditions it's sold for. One ember from a campfire will put a hole in a $200 pair of synthetic pants.
The durable option is wool and waxed cotton, which usually looks either old-timey or tactical. I wanted something I'd wear on the trail and to the office.
The approach
Start from silhouettes that already lasted.
The name comes from the hinterlands, and the Jera rune became the brand's mark for the cycles of the earth. I kept coming back to garments that had already proved themselves over decades, board shirts, field trousers, and military jackets, and used them as starting points for pieces built for 4x4 touring and everyday wear. I set a few firm rules and designed every piece myself.
The capsule
The first collection.
Hyntrlander Overshirt
$249This one is personal. The wool board shirt comes from Pendleton, Oregon, where my family is from, and runs through two parts of the culture I grew up with: 60s surf music and 90s grunge. My version has a virgin merino body, waxed-cotton overlays at the yoke and forearms, tagua-nut buttons, hidden collar snaps, and concealed chest pockets sized for a phone and passport.
Umland Touring Pants
$279Built on the 1938 Field Service Dress, with cargo pockets you can reach while seated in a vehicle, an integral gaiter, and knee-pad pockets.
Stormbreaker Field Jacket
$449An update of the M-65, a silhouette traced to the Boer War and worn by everyone from Hemingway to Tom Ford. Light waxed cotton, a rear cargo pocket that converts to a satchel, and a removable wool-lined waxed hood.
Where it stands
Paused at the cutting table.
I took the whole collection, beanies included, to finished prototypes, lined up production partners, and bought the wool and canvas. Then COVID arrived and my father was diagnosed with cancer, and I set the project aside to focus on what needed me. HYNTR is dormant while I finish my MBA, with the prototypes and fabric ready for a first run.